Let’s Talk about Marketing Reengineering

Have you ever heard of marketing reengineering? This concept is based on the idea of analyzing and redesigning existing marketing processes to achieve significant improvements. It’s not about making small tweaks or incremental improvements, but about completely rethinking how marketing activities are carried out to optimize them from the ground up. Clearly, not all companies […]

Common mistakes in marketing automation

We recently talked about the keys to a successful marketing automation process. As you already know, automation can transform the way your company interacts with customers, improving efficiency and increasing revenue. However, like any strategy, its implementation is not without its challenges. That’s why today we want to stress the importance of doing it effectively […]

The evolution of Business Intelligence: From the beginnings to AI

We keep talking about history Today we focus on the path But before we look back, let’s remember why Business Intelligence is crucial for companies: Business intelligence (BI) turns large volumes of data into valuable information, facilitating informed decisions and improving operational efficiency. It enables companies to identify trends, optimize resources and increase profitability. In […]

What has happened in the history of marketing?

In our daily work we think little of the history of marketing and, rather than referring to the past, we look ahead to take advantage of the multiplicity of tools, tactics and resources we have today to optimize the results of our strategies. As a way of acknowledging all that this history has brought us, […]

Marketing Automation: keys to do it successfully

There is a lot of talk about marketing automation and today a large number of companies are understanding the need to implement it. Therefore, we want to give you the basic guide of the keys that you must take into account to successfully implement it in your business. But first, let’s briefly recall the concept, […]

”The team helped us tremendously to grow our E-Commerce”

LONGBOARDS USA | A success story in Continuity Marketing Longboards USA is an online store selling Longboards and Skateboards of many different brands for the U.S. market. Its creators are located in Redwood City, California. In addition to the boards as such, they offer a wide variety of accessories for these sports and share content […]

Innovation, a strategic ally for marketing

Innovation as a strategy   There is a lot of talk about innovation in our ideas: radical, disruptive, incremental, among others. And there are many examples of their application in our daily lives.   We went from making calls by dialing on a rotary phone to giving a voice command to call, from hitting the […]

Generative AI and SEO

Leverage technology to connect with your ideal customers! It is now clear enough why SEO (Search Engine Optimization) is crucial to the success of marketing strategies and why it is worth every effort to appear at the top of search engine results.   This need to rank well also explains why generative AI has become […]

6 current marketing trends your company can’t ignore

Red Design Systems The world is changing! So is business.  Therefore, your company cannot be left behind with marketing trends. We invite you to learn about and apply these actions that are proving their effectiveness in the business world, when it comes to attracting customers, strengthening the relationship with current ones and making business grow. Take […]

Economic slowdown in your company?

Take the magic pill! Red Design Systems What to do when sales decrease, orders are down, production is lower, competition is up, and your company’s revenue starts to decline? This is a challenging and undesirable situation! But, like many challenges in business, it may well be the opportunity to rethink your business strategy or to […]