5 Revolutionary trends in Demand Generation in the US

The landscape of demand generation in the United States is undergoing rapid transformation, driven by technological advancements and evolving consumer behaviors. Based on our experience, we have selected the 5 trends that we consider most influential, both for their power to dynamize marketing techniques and to generate good results with a relatively low investment of […]

Let’s Talk about Marketing Reengineering

Have you ever heard of marketing reengineering? This concept is based on the idea of analyzing and redesigning existing marketing processes to achieve significant improvements. It’s not about making small tweaks or incremental improvements, but about completely rethinking how marketing activities are carried out to optimize them from the ground up. Clearly, not all companies […]

Common mistakes in marketing automation

We recently talked about the keys to a successful marketing automation process. As you already know, automation can transform the way your company interacts with customers, improving efficiency and increasing revenue. However, like any strategy, its implementation is not without its challenges. That’s why today we want to stress the importance of doing it effectively […]

Marketing Automation: keys to do it successfully

There is a lot of talk about marketing automation and today a large number of companies are understanding the need to implement it. Therefore, we want to give you the basic guide of the keys that you must take into account to successfully implement it in your business. But first, let’s briefly recall the concept, […]