Marketing construction software to industry stakeholders

Construction projects are complex endeavors involving a diverse group of stakeholders, each with their own priorities and information needs.  For construction management software companies, reaching the right people with the right message is crucial for success.  In this article, we want to share with you effective marketing strategies to target different stakeholder groups within the […]

Common mistakes in marketing automation

We recently talked about the keys to a successful marketing automation process. As you already know, automation can transform the way your company interacts with customers, improving efficiency and increasing revenue. However, like any strategy, its implementation is not without its challenges. That’s why today we want to stress the importance of doing it effectively […]

The evolution of Business Intelligence: From the beginnings to AI

We keep talking about history Today we focus on the path But before we look back, let’s remember why Business Intelligence is crucial for companies: Business intelligence (BI) turns large volumes of data into valuable information, facilitating informed decisions and improving operational efficiency. It enables companies to identify trends, optimize resources and increase profitability. In […]

Marketing Automation: keys to do it successfully

There is a lot of talk about marketing automation and today a large number of companies are understanding the need to implement it. Therefore, we want to give you the basic guide of the keys that you must take into account to successfully implement it in your business. But first, let’s briefly recall the concept, […]