If Your Company Still Relies on Excel for Everything, I’ll Bring the Coffee

It’s 2025—an era defined by artificial intelligence and data-driven strategies. Yet, in some boardroom, a team is still presenting figures in Excel while everyone squints at a chart that looks more like a Rorschach test than a strategic analysis.  “So, what are the campaign results?” the CEO asks. Silence. “We have it here, but give […]

CRMs 2025: Intelligent Configuration for Real Results

The year 2025 marks a turning point in marketing and sales management. In an increasingly competitive environment, CRMs have solidified their role not just as operational tools but as strategic platforms that enable informed decision-making and accelerate execution with surgical precision. But here lies the real challenge: how many companies are truly configuring their CRM […]