Voice Marketing: How to Adapt to the New Era of Communication

Voice Marketing: How to Adapt to the New Era of Communication 

In the dizzying world of marketing in 2025, where consumer attention is more volatile than a viral meme, brands face the challenge of standing out in a sea of digital noise. But what if the answer to this challenge isn’t on the screen, but in the air? Ladies and gentlemen, marketing executives, I present to you voice marketing, the new frontier of communication that is revolutionizing the way brands interact with their audiences. And no, I’m not talking about those old-fashioned voice messages you left on the answering machine (does anyone remember those?). 

The voice as the protagonist 

In this era where multitasking is the norm and people consume content while exercising, cooking or driving, voice has become the new epicenter of communication. Podcasts are booming, voice assistants like Alexa and Siri are our new roommates, and voice-overs in videos and ads are more persuasive than a speech by a marketing guru. 

But what are brands doing to capitalize on this trend? Some, the savviest ones, are already creating personalized voice experiences for their customers. Imagine a clothing brand that advises you on what to wear depending on the weather or a food company that gives you personalized recipes based on your allergies and preferences. The future is in voice!

Automation and BPO: the unexpected allies 

But how to implement an effective voice marketing strategy without going crazy in the attempt? This is where automation and BPO (Business Process Outsourcing) come into play. 

Automation allows us to create voice chatbots that interact with customers in a natural and personalized way, freeing up our teams from repetitive tasks and allowing them to focus on more creative strategies. And BPOs provide us with the support of voice experts who can take care of podcast production, script creation for voice-overs and the management of voice marketing campaigns. 

Measured (and necessary) sarcasm 

Now, I know what you’re thinking: “Voice marketing? Seriously? Isn’t it just another passing fad?”. And to that I answer: yes, it’s a fad. But it’s also a trend that’s here to stay. 

So, gentlemen, put aside your prejudices and open your ears (and your minds) to the power of voice. Because in 2025, the brand that doesn’t have a voice, won’t have a future. 

Are you ready to raise your voice? 

I hope you enjoyed this article. If you want us to delve deeper into a particular topic, or if you have any questions or comments (or if you simply want to share your sarcastic opinion on the subject), don’t hesitate to do so. 

I’m here to help you conquer the new era of communication! 

Picture of Óscar Aviv Rodríguez

Óscar Aviv Rodríguez

Demand Generation Especialist
Red Design Systems