Smart Optimization: Why ‘Doing It the Same Way’ Is No Longer Enough
How many times have we heard in marketing and/or sales committee meetings the phrase: “We should do it the same way as always, it’s worked for us,” as a statement of confidence in what we know, with a bit of risk aversion and a desire to hold on to what’s safe? The reality is we are in a market where competition leaves no room for mistakes.
Relying solely on instinct or traditional methods can be a costly mistake. That’s why doing it the same way is no longer enough. We must create strategies that allow us to consolidate our position in the market while also pushing us into new sectors and challenges. Smart optimization of commercial processes is not just an option—it’s a strategy and a necessity for any marketing or sales team that wants to stay relevant.
It’s no longer just intuition; it’s also data
Historically, business decisions have been made based on experience and intuition. The so-called sixth sense has played an important role. While these qualities remain valuable, data is now fundamental for decision-making.
The ability to capture, analyze, and act on large volumes of data allows us to better understand our customers and anticipate their needs. It’s time to set aside assumptions and start trusting what the data tells us.
- When was the last time your customers bought your product/service?
- What kind of consumers might want your product/service?
- Who are the people buying your products/services today?
These are questions intuition alone may not answer, but data can. That’s why using data as part of smart optimization in your commercial processes must be considered; we cannot leave everything to chance.
Smart Optimization: More Than a Fad or Trend
Smart optimization is more than just a current buzzword due to the rise of AI, agile methodologies, and others. Companies have been using smart optimization every time a process is updated, new machinery is purchased, customer relationship management (CRM) platforms are used, or marketing automation and predictive analytics solutions are implemented.
This is why commercial processes cannot be left behind. The key is to leverage these tools to transform data into strategic actions that drive growth and improve operational efficiency, making commercial processes more efficient.
Let’s Move from ‘Doing It the Same Way’ to ‘Doing It Better, Optimally, and Intelligently’
Change isn’t easy, but it’s necessary. Companies that adapt and adopt a smart optimization approach not only survive but thrive. In a fiercely competitive market, differentiation is no longer about “doing things the same way,” but about doing them better, faster, and with measurable results.
Don’t let your company fall behind. Use smart optimization to adapt your commercial processes to the current market needs. It’s time to grow or be overtaken. Start today!
