According to Statista, the amount of data generated has grown every year since 2010, with an estimated 90% of this data being produced in just the last 2.5 years, where video accounts for a little over half of all global data traffic. This means we have more information that could be relevant when profiling our customers, understanding market needs, and identifying consumption trends, among other significant insights.
This presents a major challenge for companies that need to transform this data into actionable insights to drive their marketing strategies. This is where Business Process Outsourcing (BPO) emerges as a strategic solution.
Today, marketing directors and strategists must deal with a wide range of sources—from social media interactions to purchase patterns and campaign performance metrics—to obtain valuable data. The complexity and volume of this information can exceed the internal capabilities of many organizations, creating inefficiencies and limiting market response speed.
On the other hand, let’s discuss what could represent a sustainable alternative for managing large data volumes for many companies: BPO. Traditionally associated with outsourcing administrative functions, BPO has evolved to offer advanced data management solutions. By outsourcing key processes such as data cleaning, integration, and analysis, companies can:
An efficient BPO transforms raw data into strategic tools that enhance marketing decisions. For example:
Once the decision to implement BPO services has been made, it’s crucial to select a provider who understands the company’s marketing objectives and has experience in data management. Factors such as technological compatibility, information security, and operational flexibility should be part of the evaluation process.
Choosing a strategic BPO partner not only alleviates the operational burden of managing large data flows but also enhances organizations’ ability to turn information into competitive advantage. For marketing leaders, this solution represents an invaluable opportunity to focus on what truly matters: creating meaningful connections with customers and leading in an increasingly competitive market.